Website — 2026
The Source
A health and longevity clinic in Tampa. Three design directions, each built as a working homepage, until one felt like the practice rather than a clinic template.
Visit the live site- Role
- UX, design, build
- Year
- 2026
- Duration
- Ongoing
- Discipline
- Website, UX/UI, Identity
The concept
Longevity medicine sells a promise that is easy to overclaim. The whole page was built around one restrained idea — that feeling wrong when tests say you are fine is a real starting point — and everything else earned its place under it.
How it ran
- 01
Fix the sentence first
One line describing what the clinic does was agreed before anything was drawn, and every section had to serve it.
- 02
Build the options, don't mock them
Each direction was a working homepage. The first was clean and read as bland, the second went bold and editorial, and the third started from scratch — that is the one the client is now refining.
- 03
Design for the sceptical reader
Short lines, plain words, no claim without something concrete behind it.
Scope
- Positioning and message hierarchy
- Three complete design directions
- Interface design
- Build in static HTML and Next.js
Delivered
- Three design directions, each built
- Homepage structure around approved copy
- Design and build
- Brand logo and asset set
Outcome
A direction the client recognised as theirs, built so that each round of feedback lands in a working page rather than a new mockup.