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Daniel Lavko

About

One person, the whole job

I am Daniel — a UX designer who also builds. Eight years designing the parts of a company people meet before they meet anyone who works there, from Prague, mostly remote.

Work with me
Daniel Lavko, photographed in profile

How I work

I studied how people think, then spent eight years designing for it. Cognitive informatics is not a line on a CV here — it is why I start with how someone reads, navigates and decides, long before anything gets styled.

Most projects start the same way: someone has something genuinely good and no way to make a stranger care in thirty seconds. Closing that gap is the whole job, and it is as much writing and structure as it is typography.

I work across two tracks. Freelance since 2018, with 30+ clients on branding, websites and digital design. Alongside that, a senior design role at Pochop Presentations in Prague — client-facing, running projects end to end, and for a while leading a small team.

I design and build with no-code and low-code tooling, and I have spent the last stretch rebuilding my own workflow so delivery is faster without the thinking getting thinner. That part matters more than the tools it runs on.

How I think

Four things I will not budge on

  • Structure first

    If the argument is wrong, no amount of typography saves it. Words and order get settled before anything is drawn.

  • Design for how people read

    People scan, guess, and decide fast. The layout should reward that instead of punishing it.

  • Ship, then refine

    A real page in a real browser tells you more in five minutes than a week of mockups. I build early and correct against the truth.

  • Leave it maintainable

    You should be able to hire someone else next year and have them thank me, not curse me.

Education and certifications

Education

  1. 2023 — 2026

    MSc, Cognitive Informatics

    Prague University of Economics and Business

    How people process information and make decisions — the reason structure comes before surface in everything above.

  2. 2020 — 2023

    BA, Information Media and Services

    Prague University of Economics and Business

    Information systems, media and the beginning of the design work that became the freelance practice.

Certifications

  • Webflow Layouts, Level 2

    Layout and responsive build systems.

    Webflow

  • Elements of AI

    Foundations of machine learning and its practical limits.

    University of Helsinki

  • Fundamentals of Digital Marketing

    Search, analytics and campaign fundamentals.

    Google

  • C1 Advanced

    Certificate in ESOL International.

    Cambridge English

  • CCNA — Routing and Switching

    Network fundamentals, from an earlier technical track.

    Cisco

Where I have been

A short history

  1. 2022 — now

    Senior Designer

    Pochop Presentations, Prague

    Corporate presentations for international clients, working directly with them to turn strategy into something a room can follow. The role has since widened into web work, project management, and for a period leading a small team.

  2. 2021 — 2022

    Junior Graphic Designer

    Pochop Presentations, Prague

    Slide layouts and visual systems inside client brand guidelines — where the habit of structuring complex content properly was formed.

  3. 2018 — now

    Freelance UX/UI designer & no-code developer

    Prague, remote

    30+ clients across branding, websites and digital products — startups, founders, and small to mid-sized businesses.

Toolkit

What I work in

Design

  • Figma
  • Adobe CC
  • After Effects

Build

  • Webflow
  • Framer
  • No-code stack

Present

  • PowerPoint
  • Keynote
  • Google Slides

By the numbers

Eight years, condensed.

8+
Years freelancing
30+
Clients
15+
Websites built
500+
Presentations delivered