About
I am Daniel — a UX designer who also builds. Eight years designing the parts of a company people meet before they meet anyone who works there, from Prague, mostly remote.
How I work
Most projects start the same way: someone has something genuinely good and no way to make a stranger care in thirty seconds. Closing that gap is the whole job, and it is as much writing and structure as it is typography.
I work across two tracks. Freelance since 2018, with 30+ clients on branding, websites and digital design. Alongside that, a senior design role at Pochop Presentations in Prague — client-facing, running projects end to end, and for a while leading a small team.
I design and build with no-code and low-code tooling, and I have spent the last stretch rebuilding my own workflow so delivery is faster without the thinking getting thinner. That part matters more than the tools it runs on.
How I think
Structure first
If the argument is wrong, no amount of typography saves it. Words and order get settled before anything is drawn.
Design for how people read
People scan, guess, and decide fast. The layout should reward that instead of punishing it.
Ship, then refine
A real page in a real browser tells you more in five minutes than a week of mockups. I build early and correct against the truth.
Leave it maintainable
You should be able to hire someone else next year and have them thank me, not curse me.
Education and certifications
Education
2023 — 2026
MSc, Cognitive Informatics
Prague University of Economics and Business
How people process information and make decisions — the reason structure comes before surface in everything above.
2020 — 2023
BA, Information Media and Services
Prague University of Economics and Business
Information systems, media and the beginning of the design work that became the freelance practice.
Certifications
Webflow Layouts, Level 2
Layout and responsive build systems.
Webflow
Elements of AI
Foundations of machine learning and its practical limits.
University of Helsinki
Fundamentals of Digital Marketing
Search, analytics and campaign fundamentals.
Google
C1 Advanced
Certificate in ESOL International.
Cambridge English
CCNA — Routing and Switching
Network fundamentals, from an earlier technical track.
Cisco
Where I have been
2022 — now
Senior Designer
Pochop Presentations, Prague
Corporate presentations for international clients, working directly with them to turn strategy into something a room can follow. The role has since widened into web work, project management, and for a period leading a small team.
2021 — 2022
Junior Graphic Designer
Pochop Presentations, Prague
Slide layouts and visual systems inside client brand guidelines — where the habit of structuring complex content properly was formed.
2018 — now
Freelance UX/UI designer & no-code developer
Prague, remote
30+ clients across branding, websites and digital products — startups, founders, and small to mid-sized businesses.
Toolkit
Design
- Figma
- Adobe CC
- After Effects
Build
- Webflow
- Framer
- No-code stack
Present
- PowerPoint
- Keynote
- Google Slides
By the numbers
- 8+
- Years freelancing
- 30+
- Clients
- 15+
- Websites built
- 500+
- Presentations delivered