Writing
Short pieces on decisions from real projects: what I did, and why.
Articles
· 4 min read
Redesign without losing your Google traffic
Most rebuilt sites lose search traffic, and it is rarely the design's fault. It is usually the URLs.
· 3 min read
Why I build design options instead of drawing them
A mock-up is a picture of a website. Clients don't use pictures; they scroll, skim and give up.
· 3 min read
For a local clinic, reviews beat a redesign
Owners often ask for a new website when the real problem sits in Google Maps.