Concept — 2026
Juna
A self-initiated concept for a Prague coffee roastery — an excuse to work out a full brand and product system without a client brief in the way.
- Role
- Concept, identity, design, build
- Year
- 2026
- Duration
- Self-initiated
- Discipline
- Identity, UX/UI, Concept
The concept
Built around a day-arc: the range and the page both move from morning to evening, so the structure carries the idea instead of a strapline having to explain it.
How it ran
- 01
Set the constraint first
One organising idea — the arc of a day — decided the range, the order of the page and the colour.
- 02
Design the system, not a poster
Nine products across three series, so the identity had to survive repetition rather than look good once.
- 03
Build it properly
Taken to a working site rather than left as flat mockups, because that is where concepts usually fall apart.
Scope
- Brand concept and naming direction
- Visual identity
- Product and range structure
- Site design and build
Delivered
- Brand concept and identity
- Product range system
- Website design and build
Outcome
A self-initiated piece, shown as a concept rather than client work — it exists to show how a system is put together end to end.